conduct naturalistic observation at a local mall or shopping centre. sit in a central location and observe
Question:
conduct naturalistic observation at a local mall or shopping centre. sit in a central location and observe the activities of mall staff and customers. Keep a log of the non-retailing activity you observe (special performances, exhibits, socialising, etc.). does this activity enhance or detract from business conducted at the mall or shopping centre? As shopping centres become more like high-tech game rooms, how valid is the criticism that shopping areas are only encouraging more loitering by teenage boys, who do not spend a lot in stores and simply scare away other customers?
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Consumer Behaviour A European Perspective
ISBN: 9781292116723
6th Edition
Authors: Michael R. Solomon, Margaret K. Hogg, Søren Askegaard, Gary Bamossy
Question Posted: