conduct naturalistic observation at a local mall or shopping centre. sit in a central location and observe

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conduct naturalistic observation at a local mall or shopping centre. sit in a central location and observe the activities of mall staff and customers. Keep a log of the non-retailing activity you observe (special performances, exhibits, socialising, etc.). does this activity enhance or detract from business conducted at the mall or shopping centre? As shopping centres become more like high-tech game rooms, how valid is the criticism that shopping areas are only encouraging more loitering by teenage boys, who do not spend a lot in stores and simply scare away other customers?

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Consumer Behaviour A European Perspective

ISBN: 9781292116723

6th Edition

Authors: Michael R. Solomon, Margaret K. Hogg, Søren Askegaard, Gary Bamossy

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