Conduct naturalistic observation at a local mall or shopping centre. Sit in a central location and observe the activities of mall staff and customers. Keep a log of the non-retailing activity you observe (special performances, exhibits, socializing, etc.).

Does this activity enhance or detract from business conducted at the mall or shopping centre? As malls become more like high-tech game rooms, how valid is the criticism that shopping areas are only encouraging more loitering by teenage boys, who don’t spend a lot in stores and simply scare away other customers?