Contrast the hierarchies of effects outlined in the chapter. How will strategic decisions related to the marketing
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Contrast the hierarchies of effects outlined in the chapter. How will strategic decisions related to the marketing mix be influenced by which hierarchy is operative among target consumers?
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Consumer Behaviour A European Perspective
ISBN: 9780273687528
3rd Edition
Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg
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