Some market analysts see a shift in values among young people. They claim that this generation has
Question:
Some market analysts see a shift in values among young people. They claim that this generation has not had a lot of stability in their lives. They are fed up with superficial relationships, and are yearning for a return to tradition. This change is reflected in attitudes toward marriage and family. One survey of 22–24-year-old women found that 82 per cent thought motherhood was the most important job in the world. Brides magazine reports a swing towards traditional weddings – 80 per cent of brides today are tossing their garters. Daddy walks 78 per cent of them down the aisle.119 So, what do you think about this? Are young people indeed returning to the values of their parents (or even their grandparents)? How have these changes influenced your perspective on marriage and family?
Step by Step Answer:
Consumer Behaviour A European Perspective
ISBN: 9780273687528
3rd Edition
Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg