Although more money delivers big increases in happiness when you are poor, each extra dollar makes less
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‘Although more money delivers big increases in happiness when you are poor, each extra dollar makes less difference once your basic needs have been met.’118 Debate this viewpoint in class.
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Consumer Behaviour A European Perspective
ISBN: 9780273687528
3rd Edition
Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg
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