core values evolve over time. What do you think are the three to five core values that

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core values evolve over time. What do you think are the three to five core values that best describe your country today? can you see differences between present day core values and those of your parents’ and grandparents’ generations?

What might be the implications for marketing managers?

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Consumer Behaviour A European Perspective

ISBN: 9781292116723

6th Edition

Authors: Michael R. Solomon, Margaret K. Hogg, Søren Askegaard, Gary Bamossy

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