Create a customer journey map by recording in precise detail each step you personally took when you
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Create a customer journey map by recording in precise detail each step you personally took when you interacted with a physical store or an e-commerce website. What are the potential “pain points” in this journey that might interface with a successful transaction?
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Consumer Behavior Buying Having Being
ISBN: 9780138170806
14th Edition
Authors: Michael R. Solomon, Cristel Antonia Russell
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