Culture can be thought of as a societys personality. If your culture were a person, could you

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Culture can be thought of as a society’s personality. If your culture were a person, could you describe its personality traits?

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Consumer Behaviour A European Perspective

ISBN: 9780273687528

3rd Edition

Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg

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