Find good and bad examples of advertising targeted at elderly consumers. To what degree does advertising stereotype

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Find good and bad examples of advertising targeted at elderly consumers. To what degree does advertising stereotype the elderly? What elements of ads or other promotions appear to determine their effectiveness in reaching and persuading this group?

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Consumer Behaviour A European Perspective

ISBN: 9780273687528

3rd Edition

Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg

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Question Posted: Jul 03, 2024 02:01 AM

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Find good and bad examples of advertising targeted at elderly consumers. To what degree does advertising stereotype

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Consumer Behaviour A European Perspective

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