D o you think shopping motives might be different between online and offline shopping? If so, why?

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D o you think shopping motives might be different between online and offline shopping?

If so, why? What are the pros and cons of e-commerce?

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Consumer Behaviour A European Perspective

ISBN: 9781292116723

6th Edition

Authors: Michael R. Solomon, Margaret K. Hogg, Søren Askegaard, Gary Bamossy

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