What factors help determine store image? What are the two dimensions that determine whether we will react

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What factors help determine store image?

What are the two dimensions that determine whether we will react positively or negatively to a purchase environment?

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Consumer Behaviour A European Perspective

ISBN: 9781292116723

6th Edition

Authors: Michael R. Solomon, Margaret K. Hogg, Søren Askegaard, Gary Bamossy

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