Define the following memory structures: Sensory store, shortterm store (working memory), and long-term store. Discuss how each

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Define the following memory structures: Sensory store, shortterm store (working memory), and long-term store. Discuss how each of these concepts can be used in the development of an advertising strategy.

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Consumer Behavior

ISBN: 9780134734828

12th Edition

Authors: Leon Schiffman

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