Which form of learningclassical conditioning, instrumental conditioning, observational learning, or cognitive learning best explains the following consumption

Question:

Which form of learning—classical conditioning, instrumental conditioning, observational learning, or cognitive learning—

best explains the following consumption behaviors:

(a) buying a six-pack of Gatorade,

(b) preferring to purchase jeans at a Diesel Store,

(c) buying a smartwatch for the first time,

(d) buying a new car, and

(e) switching from one cell-phone service to another? Explain your choices.

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Related Book For  book-img-for-question

Consumer Behavior

ISBN: 9780134734828

12th Edition

Authors: Leon Schiffman

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