Describe how brand extensions can be a useful means of introducing a new product into the market
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Describe how brand extensions can be a useful means of introducing a new product into the market as compared to building a new brand “from scratch.”
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Related Book For
Consumer Behavior
ISBN: 978-1305507272
7th edition
Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
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