Compare and contrast the concepts of a marketing channel and logistics channel.

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Supply Chain Management A global Logistics Perspective

ISBN: 978-1305859975

10th edition

Authors: John J. Coyle, C. John Langley, Jr. Robert A. Novack, Brian J. Gibson

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Question Posted: May 29, 2018 05:29 AM

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Compare and contrast the concepts of a marketing channel and logistics channel.

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A channel of distribution consists of one or more organizations or individuals who participate in th...View the full answer

Supply Chain Management A global Logistics Perspective

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