Describe how each of the following firms product managers should approach (i) the African American, (ii) the
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Describe how each of the following firms’ product managers should approach (i) the African American, (ii) the Hispanic, (iii) the Asian American, (iv) the Asian Indian American,
(v) the Arab American, or (vi) the Native American markets.
a. Pepsi
b. Target
c. NBA
d. Sports Illustrated magazine
e. The United Way
f. Dell laptops g. Google.com h. Coach handbags
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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