Describe how each of the following firms product managers should approach the (i) Catholic, (ii) Protestant, (iii)

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Describe how each of the following firms’ product managers should approach the (i) Catholic,

(ii) Protestant, (iii) born-again Christian,

(iv) Jewish, (v) Muslim, and (vi) Buddhist subcultures.

a. Red Bull

b. Wendy’s

c. The NBA

d. Maxim magazine

e. The United Way

f. Dell laptops g. Facebook h. Estée Lauder makeup

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Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

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