Watch two hours of prime-time major network (ABC, CBS, FOX, or NBC) television. What subculture groups are
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Watch two hours of prime-time major network
(ABC, CBS, FOX, or NBC) television. What subculture groups are portrayed in the programs?
Describe how they are portrayed. Do these portrayals match the descriptions in this text? How would you explain the differences? Repeat these tasks for the ads shown during the programs.
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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