Pick a product of interest and examine the Simmons Market Research Bureau or MediaMark studies on the

Question:

Pick a product of interest and examine the Simmons Market Research Bureau or MediaMark studies on the product in your library (these are often in the journalism library on CD-ROM).

Determine the extent to which its consumption varies by ethnic group and region. Does consumption also vary by age, income, or other variables? Are the differences in ethnic and regional consumption due primarily to ethnicity and region or to the fact that the ethnic group or region is older, richer, or otherwise different from the larger culture?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

Question Posted: