Describe the decision rule(s) you used or would use in buying (or renting or giving to) the
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Describe the decision rule(s) you used or would use in buying (or renting or giving to) the options listed in Question
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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