Identify five products for which surrogate indicators may be used as evaluative criteria in a brand-choice decision.
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Identify five products for which surrogate indicators may be used as evaluative criteria in a brand-choice decision. Why are the indicators used, and how might a firm enhance their use
(i.e., strengthen their importance)?
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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