Describe the difference between extensive, limited, and routine problem-solving. How do these differences influence gathering and processing

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Describe the difference between extensive, limited, and routine problem-solving.

How do these differences influence gathering and processing information? How do informational needs change when buying a sport product versus using it?

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Sport Consumer Behaviour Marketing Strategies

ISBN: 9780367552435,9781000620450

2nd Edition

Authors: Daniel C Funk , Kostas Alexandris, Heath McDonald

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