What evaluative criteria would a consumer use when purchasing a ticket to watch a live sporting event?
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What evaluative criteria would a consumer use when purchasing a ticket to watch a live sporting event? How does a consumer narrow down the number of options to a smaller number?
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Related Book For 
Sport Consumer Behaviour Marketing Strategies
ISBN: 9780367552435,9781000620450
2nd Edition
Authors: Daniel C Funk , Kostas Alexandris, Heath McDonald
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