Develop a marketing strategy based on VALS for a. Starbucks b. Grand Canyon kayak vacation c. SiriusXM
Question:
Develop a marketing strategy based on VALS for
a. Starbucks
b. Grand Canyon kayak vacation
c. SiriusXM satellite radio
d. Kawasaki jet ski
e. Triumph motorcycles
f. NBA
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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