Develop two advertisements for the following with college students as the target. One ad should focus on

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Develop two advertisements for the following with college students as the target. One ad should focus on the cognitive component and the other on the affective component.

a. Timex sport watches

b. Toyota Prius

c. Red Bull energy drink

d. Reducing smoking

e. Increasing exercise

f. Adidas athletic shoes

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Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

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