Use the multiattribute attitude model to assess 10 students attitudes toward several brands in the following product
Question:
Use the multiattribute attitude model to assess 10 students’ attitudes toward several brands in the following product categories. Measure the students’
behavior with respect to these brands. Are they consistent? Explain any inconsistencies.
a. Television news program
b. Sports drinks
c. Healthy dinners
d. Fast-food restaurants
e. Exercise
f. Coffee shops
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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