Discuss some of the motivations for shopping described in the chapter. How might a retailer adjust his
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Discuss some of the motivations for shopping described in the chapter. How might a retailer adjust his or her strategy to accommodate these motivations?
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Consumer Behaviour A European Perspective
ISBN: 9780273687528
3rd Edition
Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg
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