Consider the five types of perceived risk in Figure 8.5 of this chapter within the context of
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Consider the five types of perceived risk in Figure 8.5 of this chapter within the context of making a decision to purchase a new diamond. Review the following websites, and discuss the kinds of risk you would consider in buying a diamond on the Web: www.diamond.com, www.mondera.com, www.bluenile.com.
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Consumer Behaviour A European Perspective
ISBN: 9780273687528
3rd Edition
Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg
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