C onsider the five types of perceived risk in Figure 9.7 within the context of making a

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C onsider the five types of perceived risk in Figure 9.7 within the context of making a decision to purchase a new diamond. Review the following websites, and discuss the kinds of risk you would consider in buying a diamond on the Web: www.diamond.com, http://www.mouawad.

com/, www.bluenile.com.

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