Discuss the characteristics of the social system that influence adoption, resistance, and diffusion of innovations.

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Consumer Behavior

ISBN: 978-1305507272

7th edition

Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

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Question Posted: Sep 26, 2018 05:57 AM

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Discuss the characteristics of the social system that influence adoption, resistance, and diffusion of innovations.

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The more positive a social systems attitude toward change the more receptive consumers will be ...View the full answer

Consumer Behavior

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