Discuss the concept of time style. Based on your own experiences, how might consumers be segmented in

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Discuss the concept of ‘time style’. Based on your own experiences, how might consumers be segmented in terms of their time styles?

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Consumer Behaviour A European Perspective

ISBN: 9780273687528

3rd Edition

Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg

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