Discuss the roles of extrinsic and intrinsic cues in the perceived quality of (a) wines, (b) restaurants,

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Discuss the roles of extrinsic and intrinsic cues in the perceived quality of

(a) wines,

(b) restaurants,

(c) smartphones, and

(d) graduate education.

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Consumer Behavior

ISBN: 9780134734828

12th Edition

Authors: Leon Schiffman

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