Do frameworks like the MOTs help marketers, or is this just consultant-speak? If you believe the approach

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Do frameworks like the MOTs help marketers, or is this just “consultant-speak?” If you believe the approach helps, explain how.

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Consumer Behavior Buying Having Being

ISBN: 9780138170806

14th Edition

Authors: Michael R. Solomon, Cristel Antonia Russell

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Question Posted: Mar 26, 2024 07:00 AM

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Do frameworks like the MOTs help marketers, or is this just consultant-speak? If you believe the approach

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Most of the MOTs had been previously considered important points in the consumers journey before ...View the full answer

Consumer Behavior Buying Having Being

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