P&G calls the step in the sales process when the customer provides feedback to the firm about
Question:
P&G calls the step in the sales process when the customer provides feedback to the firm about their purchase __________.
a. the third moment of truth
b. closing the loop
c. the feedback period
d. the satisfaction moment
e. the second moment of truth
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Related Book For
Consumer Behavior Buying Having Being
ISBN: 9780138170806
14th Edition
Authors: Michael R. Solomon, Cristel Antonia Russell
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