Do you agree with the following statement regarding ethnicity made at one point in time by a
Question:
Do you agree with the following statement regarding ethnicity made at one point in time by a Miller Brewing representative? For what types of products is this view most correct? Least correct?
We used to have an ethnic marketing department up until several years ago. . . .
[But now we believe] the things that young Hispanic or young African American or young white people have in common are much stronger and more important than any ethnic difference.
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
Question Posted: