Do you think that hip-hop culture and rap musics focus on brands has more to do with

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Do you think that hip-hop culture and rap music’s focus on brands has more to do with general youth attitudes and behaviours regarding using brands to demonstrate a sense of belonging to reference groups rather than as a cultural statement about racism?

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Consumer Behaviour A European Perspective

ISBN: 9780273687528

3rd Edition

Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg

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