What proposals would you make to the Marketing Manager of Evangelos Tsantalis SA regarding the Agioritikos wine,

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What proposals would you make to the Marketing Manager of Evangelos Tsantalis SA regarding the Agioritikos wine, the ‘new’ brands from Mount Athos and any further new product development from Mount Athos?

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Consumer Behaviour A European Perspective

ISBN: 9780273687528

3rd Edition

Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg

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