Does FoodNetwork.com do a good job of serving as an advocate of consumers?

How could consumer advocacy be improved at FoodNetwork.com?

Deanna Brown, President of Scripps Networks Interactive, says, “Being in tune with the consumer palette allows us to think smartly about what people are thinking about on a day-to-day, week-to-week basis.” FoodNetwork.com has grown to 11.3 million users in 2009, and big events like the Super Bowl encourage many consumers to use FoodNetwork.com recipes and products for home entertaining. Walmart is one of FoodNetwork .com’s largest clients, and Stephanie Prager, associate digital director for Walmart at MediaVest, says, “There’s a challenge we’ve seen with other cable networks in that they might have a great program on-air, but their site is not as robust.”