E valuate the strategic soundness of the concept of guerrilla marketing. For what types of product categories

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E valuate the strategic soundness of the concept of guerrilla marketing. For what types of product categories is this strategy most likely to be a success?

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Consumer Behaviour A European Perspective

ISBN: 9781292116723

6th Edition

Authors: Michael R. Solomon, Margaret K. Hogg, Søren Askegaard, Gary Bamossy

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