E valuate the strategic soundness of the concept of guerrilla marketing. For what types of product categories
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E valuate the strategic soundness of the concept of guerrilla marketing. For what types of product categories is this strategy most likely to be a success?
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Related Book For
Consumer Behaviour A European Perspective
ISBN: 9781292116723
6th Edition
Authors: Michael R. Solomon, Margaret K. Hogg, Søren Askegaard, Gary Bamossy
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