Engage in a secondary research project and gather information on one of the segments discussed in the video case. If a political candidate were trying to appeal to this group, what specific marketing tactics/messages might the candidate use?

Lake, Snell, Perry, and Mermin and Associates is a marketing research company that uses both research to profile and segment various groups in the U.S. population. The company helps its clients to understand and better appeal to these various groups. Clients are typically political candidates, non-profit foundations, and public interest groups.