Consider your own school. Develop a research methodology to segment and profile the population of your school. What specific questions would you pose? How would you collect this data?

Speculate on what some potential segments might look like. Name the segments and provide a descriptive profile of these segments.

Lake, Snell, Perry, and Mermin and Associates is a marketing research company that uses both research to profile and segment various groups in the U.S. population. The company helps its clients to understand and better appeal to these various groups. Clients are typically political candidates, non-profit foundations, and public interest groups.