Examine several magazines. Copy two ads that do a good job of encouraging the reader to visit
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Examine several magazines. Copy two ads that do a good job of encouraging the reader to visit a Web site. Justify your selection using the principles of perception described in this chapter.
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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