Explain which magazine would be an appropriate media vehicle for your ad. Imagine you work in the

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Explain which magazine would be an appropriate media vehicle for your ad.

Imagine you work in the marketing department of a major athletic shoe firm. Your supervisor wants to understand how consumers view the top competitors in terms of brand personality. Use the five dimensions of brand personality discussed in the text as a framework.

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Consumer Behavior

ISBN: 9780538745406

1st Edition

Authors: Frank Kardes, Maria Cronley, Thomas Cline

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