Find and copy an ad that you feel communicates a strong brand personality. Describe that personality in

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Find and copy an ad that you feel communicates a strong brand personality. Describe that personality in terms of the dimensions in Figure 10–2. Describe the various techniques used in the ad (e.g., celebrity endorser, user imagery, and executional factors) and how that links to the personality they are communicating.

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Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

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