Find and copy or describe an ad that contains direct appeals to manifest motives and indirect appeals
Question:
Find and copy or describe an ad that contains direct appeals to manifest motives and indirect appeals to latent motives.
Explain how and why the ad is using each approach.
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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