Find and copy or describe two advertisements that appeal to each level of Maslows hierarchy. Explain why

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Find and copy or describe two advertisements that appeal to each level of Maslow’s hierarchy.

Explain why the ads appeal to the particular levels, and speculate on why the firm decided to appeal to these levels.

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Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

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