Given that college students are tech-savvy, they can research and catalog some of the viral marketing efforts

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Given that college students are tech-savvy, they can research and catalog some of the viral marketing efforts implemented by marketers. Are these effective in reaching them? If yes, why and if not, why? What can be done to improve the strategies?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0134129938

12th Global Edition

Authors: Michael R. Solomon

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Question Posted: Apr 30, 2018 07:56 AM

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Given that college students are tech-savvy, they can research and catalog some of the viral marketing efforts

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Consumer Behavior Buying, Having and Being

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