Have students collect ads that seem to stereotype some of the age groups discussed in the chapter.
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Have students collect ads that seem to stereotype some of the age groups discussed in the chapter. Are these effective or do they turn off the intended audience?
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This would depend on the individual ad but in general it is like...View the full answer
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Related Book For
Consumer Behavior Buying, Having And Being
ISBN: 9780135225691
13th Edition
Authors: Michael R. Solomon
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