Have you ever been selected as a respondent in a marketing research survey? If yes, how were

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Have you ever been selected as a respondent in a marketing research survey? If yes, how were you contacted and where were you interviewed? Why do you think you, in particular, were selected? Did you know or could you guess the purpose of the survey? Do you know the name of the company or brand involved in the survey?

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Consumer Behavior

ISBN: 9780134734828

12th Edition

Authors: Leon Schiffman

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