Health warnings have appeared on cigarette packages for almost 50 years. Discuss how habituation, or a decline

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Health warnings have appeared on cigarette packages for almost 50 years. Discuss how habituation, or a decline in responsiveness due to repeated exposure (see Chapter 4), may be a factor affecting their effectiveness. In 134 countries, graphic images related to smoking’s effects must also be shown on the packages. Why or why not might this help smokers decide to quit?

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Consumer Behavior Buying Having Being

ISBN: 9780138170806

14th Edition

Authors: Michael R. Solomon, Cristel Antonia Russell

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